Trust in government fell dramatically around the globe, according to the 2012 Edelman Trust Barometer.
The good news: by putting employees out in front to connect with customers, government can quickly begin to rebuild trust.
The bright spot of the survey this year is the rise of trust in a “person like me” and “regular employees.” People like to talk to people like themselves. Social media allows government to engage in a way that is personal, providing an opportunity to get beyond “corporate speak.”
By using social media to:
- Open communication channels
- Respond quickly to customers , and
- Provide good information
government will see trust in the institution grow.
The report highlights three emerging opportunities for government to engage employees and begin to rebuild public confidence.
- Empower your employees to be ambassadors via social media
- Engage employees in building customer relationships
- Rebuild trust in the CEO through candid, meaningful dialogue
Tell us how your organization has used social media to build trust and the impact it has had.