Research Roundup: Social Currency, Smartphones, Mobile Consumption

A round-up of the week’s research and best practices.

A compilation of digital media research and trends from the week of September 10, 2012.

Photos and Videos as Social Currency Online (09/13/2012) A survey by the Pew Research Center’s Internet & American Life Project finds women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women. Overall:

• 12% of online adults use Pinterest,
• 12% Instagram,
• 5% Tumblr; 66% FB,
• 20% LinkedIn, and
• 16% Twitter.

Smartphone Ownership (09/11/2012) More American adults own smartphones than own feature phones, according to PEW Internet.  So, who owns smartphones?

• 66% of those ages 18-29 own smartphones, and
• 68% of those in households earning $75,000.

Leadership Lessons from Internet Pioneers (09/11/2012) Twelve project management tips gleaned from a review of Internet history including:

• Use multiple channels of communication
• Make it work, then make it better
• Reach for the edges, and
• Design for Participation

Mobile Consumption (08/30/2012)  A study by Millennial Media and comScore finds that the market for mobile entertainment content has soared 82% over the past year. This reinforces the importance of using multimedia formats like ebooks and video to reach citizens.