A compilation of digital media research and trends from the week of September 10, 2012.
Photos and Videos as Social Currency Online (09/13/2012) A survey by the Pew Research Center’s Internet & American Life Project finds women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women. Overall:
- 12% of online adults use Pinterest,
- 12% Instagram,
- 5% Tumblr; 66% FB,
- 20% LinkedIn, and
- 16% Twitter.
Smartphone Ownership (09/11/2012) More American adults own smartphones than own feature phones, according to PEW Internet. So, who owns smartphones?
- 66% of those ages 18-29 own smartphones, and
- 68% of those in households earning $75,000.
Leadership Lessons from Internet Pioneers (09/11/2012) Twelve project management tips gleaned from a review of Internet history including:
- Use multiple channels of communication
- Make it work, then make it better
- Reach for the edges, and
- Design for Participation
Mobile Consumption (08/30/2012) A study by Millennial Media and comScore finds that the market for mobile entertainment content has soared 82% over the past year. This reinforces the importance of using multimedia formats like ebooks and video to reach citizens.