The federal government can now share tens of thousands of public-use photos via Pinterest, the third most popular social media platform in the U.S. That’s because the company recently adopted Fed-friendly Terms of Service.
With more than 100 million visits each month to the free tool, the benefit to citizens and agencies alike may be worth pinning to anyone’s board.
According to Pinterest’s website, the social network lets you share and browse image streams called “pinboards.” But what exactly does that mean for federal agencies?
It means, for example, that the more than 48,000 public-use images that agencies store on Flickr can now be placed in the hands of citizens (literally, since Pinterest is mobile as well as desktop accessible). Pinboards can educate and inform people about government programs and point them to additional information.
It also means that agencies have another unique method to engage directly with citizens; receive ideas; and open the door to collaboration with a more diverse audience.
So what do “fed-friendly Terms of Service” (ToS) mean to those that want to use social media and why are they needed?
With Pinterest’s adoption of fed-friendly terms, however, now agencies can engage even more with citizens anytime, anywhere and on any device — and agencies look forward to hearing from you what you’d like to share with them.
If your agency is using Pinterest tell us about your experience with it or some of the other 61 social media apps agencies use. We’re hosting a New Media Talk on Pinterest in February, but in the meantime let us know how you’re using the tool, what the benefits are, and what lessons you’ve learned along the way.