TechPresident: How Governments Should Release Open Data When releasing data, governments should know that format matters almost as much as content. If it is clean, well organized, complete and in a machine-readable format, even a nonprogrammer can make good use of it.
Social Media Today: SMO of SEO in 7 Steps SMO improves SEO performance and good SMO will drive traffic from both direct social site referrals and from search engines.
Yale Journal of Law & Technology: Government Data and the Invisible Hand Rather than struggling to design sites that meet each end-user need, the executive branch should focus on creating a simple, reliable and publicly accessible infrastructure that exposes the underlying data.
MarketingProfs: Email Newsletter Benchmarks-Open Rates, CTRs, Subject Lines Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer’s annual Email Marketing Metrics Report.
The Digital Divide Is Still Leaving Americans Behind PEW study finds that although some believe mobile is helping to close the divide, certain groups of students are turning primarily to smartphones for their Internet needs, thus, falling behind on necessary computer skills.
PRDaily: 10 easy ways to get more retweets Sharing good information and writing bold headlines are vital to winning the tweet-retweet war, but to maximize your odds, there are several other factors to consider.
Twitter Blog: How to Choose a Hashtag To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign,
FedScoop: A future where ‘the crowd’ helps solve government problems A new report, “Using Crowdsourcing in Government” released by the IBM Center for The Business of Government, outlines four different types of crowdsourcing strategies.
InsideFacebook: Facebook allows page admins to monitor competition with ‘Pages to Watch’ module test Facebook is testing a new way for page owners to keep tabs on competing pages.
Social Media Today: Best Time to Post on Facebook Watch the tutorial video to learn just how easy it is to see key analytical data about your fan page.